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How We Sell Your Home
Step 1 — Home Valuation
We will walk through your home with a trained eye — identifying anything that could hurt your price or slow your sale. From cosmetic updates to functional repairs, we'll prioritize what's worth fixing and what's worth skipping. You'll get honest guidance, not a checklist designed to overwhelm you. The goal is simple: put your best asset forward and attract serious buyers from day one.
Step 2 - Getting Market Ready
Getting market-ready isn't just about cleaning up. It's about strategically presenting your home so buyers can picture themselves living there and feel confident making a strong offer. Altura will guide you through exactly what's worth doing — repairs that matter, updates that add value, and staging that sells. No unnecessary projects, no wasted money. Just the right moves to maximize what buyers are willing to pay.
Step 3 — Pricing
Price too high and buyers won't come. Price too low and you leave money on the table. Lori's CPA background means she approaches pricing with data, not guesswork — analyzing recent comparable sales, current market conditions, location, and your home's specific condition to arrive at a number that's both competitive and defensible. You'll know exactly why your home is priced where it is, and you'll have the confidence to stand behind it.
Step 4 — Pre-Market Outreach
Before your home hits the market, we tap our agent network. The right buyer may already be in our database. Altura's marketing approach starts with professional photography that makes buyers stop scrolling. From there, your home hits the MLS and reaches every brokerage and agent in the Houston market — plus targeted digital exposure designed to put it in front of the right buyers, not just any buyers. Every listing gets a custom marketing plan built around its strengths. Because how your home is presented to the world directly impacts what someone is willing to pay for it.
Step 5 — Showings / Open Houses
Showings will be scheduled around your life — you'll always have advance notice and control over timing. You won't be present during tours, which actually helps buyers feel more comfortable exploring and asking honest questions. Altura coordinates every showing, follows up with agents for feedback, and keeps you informed throughout. If an open house makes sense for your property, we'll make it happen right.
Step 6 — Offers
Whether you receive one offer or several, every term matters — not just the price. Lori will walk you through each offer, explain the trade-offs, and negotiate strategically on your behalf. Price, concessions, financing, closing timeline — all of it is on the table and all of it affects your bottom line. You'll never be pressured into accepting less than you deserve. Once both parties agree, you're officially under contract and one step closer to closing
Step 7 - Appraisal / Inspections
The buyer will typically order a home inspection and appraisal. If issues come up — and they often do — Lori will help you navigate the response strategically. Repair every request? Offer a credit? Hold firm? The right move depends on your specific situation and the market. Lori's job is to protect your bottom line through every round of negotiation, right up until closing day.
Step 8 - Closing
By the time you sit down to sign, all the hard work is done. The buyer's financing is confirmed, the paperwork is ready, and it's simply a matter of making it official. Plan for an hour or two. Once signatures are complete, your net proceeds are wired directly to your account — and your home is sold. Altura will be with you every step of the way, from that first conversation to this moment.
The Altura Seller Advantage
- CPA-level contract review on every document
- Honest pricing — we tell you what the market will actually pay
- Professional listing presentation that attracts serious buyers
- Pre-market buyer network — your home may sell before it goes public
- Skilled negotiation through every obstacle
- Transparent communication from day one to closing
